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Golden Path SEO
Home
Local SEO
Components
Services
Blog
More
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  • Local SEO
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Components of Digital Marketing / SEO

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Elements of SEO and Digital Marketing

Digital Marketing and SEO are a way of referring to a broad strategy designed to reach customers across multiple digital touchpoints.  When, when, and how each is used varies greatly by each business. Trying to to all of them at the same time won't speed up results and actually makes tracking results difficult. The strategies are broken down below to 

Pieces of SEO

Technical Items

These are the items that need to be managed to ensure that you present your business in the best possible way. How much effort each one needs varies by business.

Business Profile

How your business appears in search results and maps like Google, Apple and Bing 

Website

Where you present your products and services to the world

Keywords

Specific words and phrases that people type into search engines to find what they need 

Backlinks

Digital word of mouth

Social Media

It's more than shares and likes

Competitor Analysis

What are your competitors doing well


Monitoring

These are the steps we take to measure the technical items above

Reporting

Is how we show visibility is turning into value.

Regular Reviews

Last but not least, comparing report results with business goals.

Reputation Management

Watching how the public talks about your business

Add a footnote if this applies to your business

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