Website

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Relying solely on social media (Facebook, Instagram, TikTok) is called "building on rented land." The Risk: If an algorithm changes, your account gets hacked, or a platform goes out of style, you lose your entire audience overnight. Your website is your insurance policy against social media trends and algorithm shifts."

Customers will search a business after hearing about it through word-of-mouth just to check them out.

• The Reality: 81% of people research a business online before making a purchase.
• If you don't have a website, you look 'temporary' or unprofessional. A website provides the instant legitimacy needed to turn a 'maybe' into a 'yes.'

When people search for you, the results will show something. If you don't have a website, it might show a 3-year-old Yelp review or a competitor’s ad.

• Your website is the only place on the internet where you control the story. You choose the photos, you highlight the best reviews, and you explain exactly why you’re better than the guy down the street.

A website never sleeps, never takes a sick day, and can talk to 100 people at once.

• The Function: It answers FAQs, displays your menu/services, and takes bookings while you’re at home with your family.
• Your website handles the work of qualifying leads. By the time the phone rings, the customer already knows you can help them and what you charge. It saves you hours of time every week.

You cannot rank in the top spots of search engines for high-value keywords (like "Best Roofer in South Russell") without a website to point to. 

•  A 'pretty' website is like a fancy car with no engine - it looks great in the driveway, but it won’t take you anywhere. An SEO website is a high-performance engine designed to drive leads, phone calls, and revenue directly to your door.