Social Media
Optimize for In Platform Search
- Don't just put your name; include your service and city (e.g., "Middlefield, Ohio Custom Furniture & Woodworking").
- Algorithms now "read" your captions to categorize your content. Use natural keywords in the first two lines of your post.
- AI now transcribes your videos. If you say "Best pizza in Mentor" in your Reel, it helps that video show up when someone searches that phrase.
Claim Your Branded SERP
- This allows you to own the entire first page. If you have active profiles on LinkedIn, Facebook, and Instagram, you push competitors and third-party review sites further down the page.
- Your social media ensures that the first thing a customer sees is content you created.
Drive Traffic
- When you share a new blog post on social media and 100 people click it, search engines see that dwell time (how long they stay on the page) and engagement.
- This tells search engines the page is valuable, which can speed up how fast that page ranks organically.
Use Local Tags for Hyper Local SEO
- Every post should have a location tag. This helps you show up in the Explore or Nearby feeds of local users.
- Use specific tags like #SouthRussellEats or #GeaugaLife. These act as neighborhood keywords that help local customers find you.
Repurpose SEO Content
- Take a high-performing "How-To" blog post from your website and turn it into:
- A 60-second TikTok/Reel (Visual summary).
- A LinkedIn post (Professional insight).
- An Instagram Carousel (Step-by-step guide).
- This creates a loop where your social media feeds your website, and your website provides the authority for your social media.