Boost Your Business with Golden Path SEO

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• Vanity Metrics (The "Feel-Good" Data): Total impressions, raw traffic numbers, and "potential reach." These look good on a graph but don't guarantee growth.
• Value Metrics (The "Money" Data): * Conversions: Phone calls, contact form submissions, or booking clicks.
  • Local Intent Traffic: How many people found you via "near me" searches.
  • Map Pack Rankings: Your specific position for your top 5 most profitable services.

A. The "Win" Summary

• This month, we saw a 15% increase in phone calls directly from your Google Business Profile. We also moved from #6 to #2 for 'Environmental Services in Solon,' which resulted in 12 new high-value leads.

B. Google Business Profile Performance

• Interactions: Calls, Direction Requests, and Website Clicks.
• Search Queries: The actual words people typed to find the profile.
• Review Growth: How many new reviews were earned and the current average rating.

C. Keyword Movement

• Example: "Roof Replacement, Chesterland" moved from Page 3 to Page 1.

D. The Action Plan (What’s Next?)

• SEO is never done. Next month, we are focusing on building 3 local backlinks from neighborhood blogs and optimizing your 'Commercial Services' page to capture higher-ticket clients.